Effective date: 29 August 2026
1. Who we are
SMART Home Cinema designs, installs and calibrates home cinema systems from Madurai, Tamil Nadu. This policy explains what personal information we collect through smartcinemas.in and its blog at smartcinemas.in/blog, why we collect it, and what choices you have.
Data controller and contact point:
- SMART Home Cinema
- 39, 1st East Main Road, Near Cine Priya Theater, Anna Nagar, Madurai 625020, Tamil Nadu, India
- Email: sales.smartcinemas@gmail.com
- Phone and WhatsApp: +91 63847 54949
GreatSound Acoustics (greatsoundacoustics.in) is a separate website operated by the same founder and is governed by its own privacy policy.
2. What this policy covers
This policy applies to visitors of our websites. It does not cover information you give us during a paid project engagement, which is governed by the contract for that project, or information you share with third-party platforms such as WhatsApp, YouTube, Instagram or LinkedIn, which is governed by their own policies.
3. Information you give us directly
We collect this only when you choose to send it:
- Enquiry details — your name, phone number, email address, city, and anything you tell us about your room or project when you contact us by WhatsApp, phone, email or a form on the site.
- Floor plans and drawings — architectural plans, dimensions, photographs or measurement files you send us for review.
- Newsletter or contribution details — your email address, and any name or payment information you provide if you subscribe or contribute through Google Reader Revenue Manager (see Section 5).
- Comments — if commenting is enabled, the name, email address and comment text you submit, plus your IP address and browser user agent, which WordPress records for spam filtering.
You are not required to give us any of this to read the site. Enquiry information is used to answer you and to assess whether a project is a fit. We do not sell it, rent it, or share it with other integrators.
4. Information collected automatically
Like most websites, ours records technical information when you visit: IP address, approximate location derived from it, device and browser type, pages viewed, time on page, referring URL, and similar analytics data. This is collected through cookies and comparable technologies.
4.1 Analytics and site management
- Google Analytics and Google Tag Manager — measures which articles are read, for how long, and from where. Used in aggregate to decide what to publish next.
- Google Site Kit and Google Search Console — connects the site to Google’s search and analytics reporting.
- Hosting and caching — our host records standard server logs, including IP addresses, for security and performance.
4.2 Advertising and audience tools
- Google Ads — conversion measurement and remarketing.
- Meta Pixel — measures visits arriving from Facebook and Instagram and may be used to show you our content on those platforms.
- LinkedIn Insight Tag — measures visits arriving from LinkedIn.
4.3 Messaging
- WhatsApp widget — clicking it opens a conversation in WhatsApp. Your phone number and message become visible to us, and the conversation is handled under WhatsApp’s own privacy terms. A third-party widget provider assists us in managing these conversations.
4.4 Store functions
Where store functionality is enabled, WooCommerce sets cookies to remember cart contents and session state. These are functional cookies and expire when the session ends or shortly after.
4.5 Managing cookies
You can block or delete cookies through your browser settings. Blocking analytics and advertising cookies will not stop you reading anything on the site. You can also opt out of Google Analytics across all sites using Google’s browser add-on, and adjust Google ad personalisation in your Google account settings.
5. Reader Revenue Manager, contributions and subscriptions
We use Google Reader Revenue Manager to offer newsletter sign-up and, where available, reader contributions or subscriptions.
- If you sign up or contribute, Google collects and processes your account and payment details directly.
- We never see or store your full card or bank details. Payment processing is handled by Google and its payment partners.
- We may receive your email address and a record of your subscription or contribution status so we can deliver what you signed up for and answer support questions.
- Your use of Google’s payment and account services is also governed by Google’s own terms and privacy policy.
6. Why we use your information
- To answer your enquiry and assess whether we can help with your project.
- To review floor plans and give you a technical opinion when you ask for one.
- To send you content you asked to receive, and to stop sending it when you ask us to.
- To understand which articles are useful, so we publish better ones.
- To keep the site secure, prevent spam and abuse, and diagnose faults.
- To meet legal, tax and accounting obligations.
Where the law requires a lawful basis, we rely on your consent for marketing and non-essential cookies, on the performance of a contract or steps taken at your request for enquiries and projects, on our legitimate interests for site security and aggregate analytics, and on legal obligation where applicable.
7. Who we share it with
We do not sell your personal information. We share it only with:
- Service providers who operate parts of the site on our behalf — hosting, analytics, email delivery, messaging widgets and payment processing — and only to the extent needed to provide that service.
- Suppliers and manufacturers, where you have asked us to arrange something specific on your behalf and we tell you first.
- Authorities, where we are required to by law, court order or a valid legal request.
8. Transfers outside India
Some of the services above — including Google, Meta and LinkedIn — process data on servers located outside India. Where this happens, the transfer is made under the safeguards those providers publish for international transfers. If you would rather your data was not processed by these services, block their cookies before browsing.
9. How long we keep it
- Enquiries and floor plans — kept while the enquiry is active and for a reasonable period afterwards in case you return. Deleted on request.
- Project records — retained for the period required by Indian tax and accounting law.
- Newsletter data — kept until you unsubscribe.
- Analytics data — retained according to the retention setting of the analytics provider.
10. Your rights
Subject to applicable law, you may ask us to:
- Confirm what personal information we hold about you, and give you a copy.
- Correct anything inaccurate or incomplete.
- Delete information we no longer need.
- Withdraw consent you previously gave, including for marketing.
- Nominate another person to exercise these rights on your behalf in the event of your death or incapacity, where the law provides for this.
Write to sales.smartcinemas@gmail.com with the subject line “Privacy request”. We will respond within a reasonable period and may ask you to verify your identity first.
If you are in the European Economic Area or the United Kingdom, you also have the right to object to processing, to request restriction, to data portability, and to lodge a complaint with your local supervisory authority.
11. Grievance Officer
If you are not satisfied with how we have handled your information or your request, you may contact our grievance officer:
- Paul Joseph Klattan, Founder, SMART Home Cinema
- 39, 1st East Main Road, Near Cine Priya Theater, Anna Nagar, Madurai 625020, Tamil Nadu, India
- Email: sales.smartcinemas@gmail.com
12. Children
This site is intended for adults. We do not knowingly collect personal information from children. If you believe a child has given us information, write to us and we will delete it.
13. Security
We use reasonable technical and organisational measures to protect the information we hold, including encrypted connections, access controls and restricted administrative access. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
14. Changes to this policy
We may update this policy as the site or the law changes. The effective date at the top always reflects the current version. Material changes will be highlighted on this page.
15. Contact
Questions about this policy: sales.smartcinemas@gmail.com or +91 63847 54949.